Our best-selling dryer, the beloved Allure combines a lightweight frame with the latest in ionic ceramic technology for an effortless styling experience. Proprietary technology dissipates water molecules quickly and uses negative ions to seal and smooth the cuticle, while the included concentrator nozzle provides unbeatable control. You'll achieve salon-worthy results 80% faster. Build bouncy body with the ultra-powerful 2200W professional level motor. Two speed settings and three temperatures cater to a multitude of hair types, meaning whether thick or fine, textured or straight, your strands can be expertly styled. Expect frizz-free, voluminous, and silky hair after every use.